Toytree is a specialized infant and toddler brand under Epublic Co., Ltd., dedicated to introducing a curated selection of premium fashion accessories and toys from globally renowned brands to the Korean market.
Our key lineup includes the charming American lifestyle brand Stephen Joseph, California’s eco-friendly toy brand Green Toys made from recycled milk jugs, the delightful French tableware brand Petit Jour, the Nordic-style teether brand Natruba, and the creative paper DIY kit brand Paper2Play—all carefully selected to spark imagination and joy in children.
In 2024, we successfully expanded our product portfolio with the launch of Jellystone, a sensory development toy line, and Bellzi, an adorable animal plush brand that quickly became a beloved companion for children.
Toytree remains committed to thoughtful curation and a deep love for children, always striving to offer the best products and experiences for growing young minds.
Acquired and merged by EPUBLIC KOREA Co., Ltd
Official exclusive import contract signing with BELLZI
Official exclusive import contract signing with JELLYSTONE
Official exclusive import contract signing with NATRUBA
Brand launching PAPER2PLAY
Brand launching FLOWASH
Official exclusive import contract signing with PENNY SCALLAN
Official exclusive import contract signing with PETIT JOUR
Official import contract signing with STONZ
Official import contract signing with SHADEZ
Official import contract signing with BRIXIES
Official exclusive import contract signing with STEPHEN JOSEPH
Official import contract signing with KELEN BOSCH
Official import contract signing with MIC-O-MIC
Official exclusive import contract signing with GREEN TOYS
Official exclusive import contract signing with GREEN EATS
Official import contract signing with SIMBA DICKIE GROUP
Official exclusive import contract signing with MATTEL
Official import contract signing with SMOBY
Opening website 'LeapFrog Korea'
Official exclusive import contract signing with KINGKOW
Established Cukiz Co., Ltd.
Official exclusive import contract signing with LEAPFROG
Official exclusive import contract signing with PLAN TOYS
(Preschool, Activity)
Official exclusive import contract signing with LITTLE TIKES
Established TOYTREE, toys retail brand
Opening online shopping mall (www.toytree.co.kr)
Established Toy department, E public
Toytree prioritize the happiness and growth of children, and we aspire to be leaders in businesses for children by offering new directions.
We discover overseas brands for children and import and offer products at reasonable prices.
We are engaged in the development and production of high-quality products, all proudly manufactured in Korea.
We provide products at nearby offline stores such as online malls, educational institutions, duty-free shops, hotels, department stores, and outlets.